{"id":14420,"date":"2017-11-30T13:00:41","date_gmt":"2017-11-30T16:00:41","guid":{"rendered":"http:\/\/www.bibliotecadeseguranca.com.br\/fr\/?p=14420"},"modified":"2017-11-30T06:42:11","modified_gmt":"2017-11-30T09:42:11","slug":"from-corporate-security-to-commercial-force","status":"publish","type":"post","link":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/livros\/from-corporate-security-to-commercial-force\/","title":{"rendered":"From Corporate Security to Commercial Force"},"content":{"rendered":"<p><span style=\"color: #003366;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-14421\" src=\"http:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-content\/uploads\/2017\/11\/From-Corporate-Security-to-Commercial-Force.jpg\" alt=\"From Corporate Security to Commercial Force\" width=\"145\" height=\"179\" srcset=\"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-content\/uploads\/2017\/11\/From-Corporate-Security-to-Commercial-Force.jpg 145w, https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-content\/uploads\/2017\/11\/From-Corporate-Security-to-Commercial-Force-122x150.jpg 122w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>Marko Cabric<\/strong><\/span><\/p>\n<p><span style=\"color: #003366;\"><strong>Maison d&#8217;\u00e9dition Butterworth-Heinemann<\/strong><\/span><\/p>\n<p><span style=\"color: #003366;\"><strong>R\u00e9sum\u00e9:<\/strong><\/span> From Corporate Security to Commercial Force: A Business Leader\u2019s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses.<\/p>\n<p>The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes.<\/p>\n<p>Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.<\/p>\n<p>Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potential;<br \/>\nFeatures tools that can be implemented by readers in order to improve key business processes;<br \/>\nOffers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marko Cabric Maison d&#8217;\u00e9dition Butterworth-Heinemann R\u00e9sum\u00e9: From Corporate Security to Commercial Force: A Business Leader\u2019s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and&hellip; <\/p>\n","protected":false},"author":3,"featured_media":14421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,23,6],"tags":[],"class_list":["post-14420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-gestao-da-seguranca-empresarial","category-livros"],"views":194,"_links":{"self":[{"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/posts\/14420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/comments?post=14420"}],"version-history":[{"count":1,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/posts\/14420\/revisions"}],"predecessor-version":[{"id":14422,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/posts\/14420\/revisions\/14422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/media\/14421"}],"wp:attachment":[{"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/media?parent=14420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/categories?post=14420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bibliotecadeseguranca.com.br\/fr\/wp-json\/wp\/v2\/tags?post=14420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}